Wednesday, September 19, 2012


This weekend, a new art fair will present photographs previously 'unseen'. The Unseen Photo Fair (Amsterdam) is being promoted as an 'art fair with festival flair'. For galleries, attendance is by invitation only, so it will be interesting to see how that works.

An exciting element of the Unseen Photo Fair, is the give-away of 400 vouchers, as prizes in the Dutch BankGiro lottery (funded by a partnership between Blockbusterfonds and the Dutch government). Each voucher is worth 1,000 Euros and can only be spent on photographs at the fair. Each of the exhibiting galleries have also donated a photograph to the Unseen Collection, an exhibition of artworks being sold for less than 1,000 Euros.

This is quite exciting for those who won the vouchers—especially those people who may be purchasing artwork for the very first time. To help the fair visitors, and potential collectors, in their journey to buying contemporary photography, the fair organizers have been posting some very interesting interviews with collectors. Here's one:

Video published on You Tube, Aug 22, 2012 by

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